Case study | City
About the project
The aim of this project was to introduce the possibilities of the ACAP CamOverlay App using the beautiful view of Hradčany, Prague. This live stream is an attractive presentation of Prague sights using embedded dynamic graphics and added promo video.
The stream also represents the birth of a new advertising media which does not require any expensive equipment to function. In addition to CamOverlay App, we implemented our latest application, the CamSwitcher App, into the stream to show you another advertising opportunity. With the help of this app, you can insert prerecorded promo clips into a live stream.
For this project, our camera of choice was the AXIS Q6075-E IP camera with PTZ function (pan-tilt-zoom) which allows you to show an image from multiple angles. The result is an attractive and dynamic video stream. Additionally, AXIS Q6075-E boasts high-resolution images, great picture quality even in poor lighting conditions, and a large zoom: it’s the perfect live-stream camera to showcase the beauty of any tourist attraction.
We embedded graphics into the stream using our CamOverlay App which allows you to add your own graphics to each camera’s PTZ position. To change the image displayed at each PTZ position, use the “PTZ Overlay” function. The app also supports animated GIFs which are a great way to make your stream dynamic. Another of CamOverlay App’s great features is the ability to display up to four independent graphic elements at the same time: this project features PTZ overlay, a static logo, and a weather widget based on the weather forecasts from the AccuWeather service.
With CamSwitcher App, we added extra features to the live stream: the option to switch between live feed and prerecorded video in real-time. Make your live stream more dynamic than ever by combining live and prerecorded feeds in real-time: create a playlist, define the interval between each switch, and choose the perfect audio. In this project, we used the app to add background music to the live stream and to show an ad by Prague City Tourism at a set interval.
To stream the resulting video, we used an additional ACAP application: CamStreamer App. This project is streamed on YouTube Live. With CamStreamer App, it’s also possible to stream on multiple platforms simultaneously.
This project was a big success with tourists. It’s visually appealing and provides the viewers with useful information about Prague and its many monuments. Our apps provide our clients with a unique way to promote their business in a visually attractive way without breaking the bank. Use live-streaming to communicate with your audience and create potential ad revenue.
Read use case how to create the stream with an Axis camera and the CamOverlay app here.